Revenue and demand strategy
A go-to-market and demand generation plan built backwards from your revenue target, with clear funnel maths, priorities and owners.
Best forTeams with a growth target and no agreed route to it
Marketing that answers to revenue.
Thirty years across corporates, small businesses and agencies. I help organisations turn marketing spend into pipeline, and pipeline into growth they can measure.
30years in marketing, from agency to EMEA leadership
64people in the largest team I have led
$35m+in annual marketing budgets owned
Why work with me
A consultant who has carried the number.
Commercial first
Every recommendation is tied to pipeline, revenue and cost of acquisition. If it does not move one of those, it does not make the plan.
An operator, not just an adviser
I have run EMEA teams, owned large (and small) budgets and answered for demand targets. I know what it takes to deliver, so the plans I write can be executed.
Both sides of the table
I have worked at an agency, inside global technology companies and with smaller businesses. I brief agencies well because I have been the agency.
Modern and measured
Automation, AI driven workflows and better data let smaller teams do more. I put them to work where they raise results and leave out the rest.
Where I help
Organisations that need to scale.
Growing B2B companies, established corporates opening new markets and owner-led businesses ready to accelerate their marketing. The common thread is a growth target and a need for a clear path to reach it.
Budget & ROI Optimisation
Account Acquisition
Channel and Partners
AI & Automation
Pipeline Velocity
Customer Retention
Services
Practical help to grow revenue.
Six areas of work, used on their own or combined into a programme. Each starts from the revenue goal and works back to the marketing that has to deliver it.
Marketing operating model
Team structure, process, technology and measurement set up so marketing scales without adding complexity or cost at the same pace.
Best forCompanies that have outgrown the way marketing works today
Fractional marketing leadership
Senior leadership on a part-time or interim basis. I lead the team, own the plan and report on results in the language of the board.
Best forScale-ups, and organisations between marketing leaders
Channel and partner marketing
Enablement, rewards and activation that give partners a reason to sell more, built on years of running channel programmes.
Best forVendors who sell through distributors, resellers or alliances
Positioning and customer experience
Sharper messaging and a customer journey that carries buyers from first contact to renewal, so brand work supports sales conversations.
Best forBusinesses that are hard to explain or easy to compare on price
Agency and budget review
An independent look at where spend goes, how agencies are briefed and what each pound or dollar returns, followed by a plan to improve it.
Best forLeaders who want more from an existing budget
Ways to work together
Start small, go as far as it pays.
Revenue review
A few weeks
A focused diagnostic of your funnel, spend, team and technology. You receive a prioritised plan and the numbers behind it.
Project
Defined scope
A single piece of work, such as a go-to-market plan, a channel programme or a new operating model, delivered to a clear brief.
Fractional lead
Ongoing
Regular days each week or month as your senior marketing lead, with the team and agencies working to one plan.
Experience
From the agency floor to EMEA leadership.
Three decades in marketing, across networking, security, cloud and software. The scale of the work grew with each role, and so did the commercial responsibility.
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2023 – 2026
VP, EMEA Marketing and Demand Generation
Genesys Telecommunications
Responsible for regional marketing and demand generation across EMEA, with a focus on pipeline contribution and the programmes that create it.
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2015 – 2022
Senior Director, EMEA Marketing
Aruba, a Hewlett Packard Enterprise company
Led marketing for the EMEA region through a period of major growth in enterprise networking and security, with large teams and multi-million budgets.
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2004 – 2015
Field Marketing to Director, Global Digital Demand
Juniper Networks
Joined on the client side in field marketing and progressed to a global role running digital demand, building the programmes, operations, shared services and measurement that connect campaigns to revenue.
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2000 – 2004
Senior Account Manager
Planet Marketing and Design
Managed client briefs and budgets, and ran channel reward and activation programmes for clients. This is where I learned how agencies and clients work best together.
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1996 – 2000
Sales and Marketing Executive
Hancocks of Mersham
Sold directly to farmers and ran the marketing that brought them in, including my first email campaigns in 1998. Selling face to face taught me that trust has to be built before a buyer will commit.
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1993 – 1996
Agricultural Marketing and Business Administration
Harper Adams University
Studied Chartered Institute of Marketing (CIM) Levels 1 and 2, alongside a grounding in marketing and business principles that I have evolved to fit modern business management and technology advancements.
Scope of the work
Responsibility at scale.
Teams of up to 64
Built and led EMEA marketing teams across multiple countries, functions and agency partners.
Budgets above $35m
Planned, allocated and defended large marketing budgets, with reporting that finance and sales leaders trust.
Mini-CMO remit
Ran the whole marketing mix for a region, from strategy and brand to digital demand, field and channel.
About
Jon Moger
Thirty years in the field have taught me what works in marketing, what does not, and how to tell the difference using data.
I started by selling to farmers, moved to a marketing agency specialising in the technology sector, and then joined one of their clients in 2004. Since then I have led teams and owned budgets across EMEA and beyond, through networking, security, cloud and software. Everything I know comes from putting ideas into practice and measuring what happens. The programmes that worked taught me what to repeat, and the ones that failed taught me even more.
Data is at the core of how I work. I use it to decide where to invest, which accounts best meet your value proposition, to test what is working and to stop what is not, so every plan rests on evidence and is tied to a number.
I turn what works into repeatable workflows, and build them to adapt as go-to-market changes, whether that means new buyers, new channels or new technology. My aim is to leave you with a team, a plan and a way of measuring that keeps working quarter after quarter.
How I work
Four habits I bring to every engagement.
Start with the number
We agree the revenue goal first. Strategy, budget and team all follow from it.
Fewer, better bets
Most marketing teams do too much. I help choose the programmes that earn their place and stop the rest.
Report what the board reads
Pipeline, conversion and cost of acquisition, shown simply and honestly, including what is not working.
Leave the team stronger
I coach as I go, document what works and hand over processes your people can run without me.
Contact
Start a conversation.
Tell me about your business, your marketing challenge and what is getting in the way. I will reply personally and let you know whether I can help.
Get in touch
- EmailJon@JonMoger.co.uk
- LinkedInlinkedin.com/in/jonmoger
- BasedWorking across EMEA
What happens next
- 1Introductory call
A short, no-obligation conversation about your goals and challenges.
- 2Revenue review
If it is a fit, a focused look at your funnel, spend and team.
- 3Proposal
A clear scope, timeline and fee for the work that will make the biggest difference.